Packaging

At its most base level, product packaging serves to protect the product inside. Packaging must keep the product safe during shipment between the manufacturing facility and the retailer and must prevent damage while the product sits on the shelf.

But packaging also serves to attract attention. Even though customers aren’t familiar with a certain product, stunning and strong packaging help draw their attention almost instantly. In the same way, if you have cheap and unattractive packaging, you’re less likely to attract more buyers than you can convert into sales.

Packages can be greatly beneficial in helping you to reach your target consumer. Certain colours, designs or pictures can appeal more to one group than another, and thus make your product of greater interest to them.

No one knows this better than the tobacco industry: an industry that sells exactly one and the same product through packaging to each and every demographic group imaginable.  After all, other than advertising, product packaging is the best place to send a message to your consumer. And this is exactly why the tobacco industry so vehemently opposes plain tobacco packaging.

You are now at a stage where you are keen to learn more about packaging and need a specialist, who is committed to helping you further.

Perhaps you want to enter a new market and need comprehensively detailed information about the current players and products, including types of packaging and closure, size or weight of products, brand names, SKUs per brand, name of manufacturer and place, name of the distributor, price point, number of facings, etc.  Then a market potential test is an ideal study for you. Let’s talk about it and other avenues that you are looking to pursue.

The range of studies Wolf Return can help you with is manifold and always bespoke.