Quality
Most market research agencies employ interviewers, who aren’t full-blooded researchers with only a little expertise in any given subject matter or in research techniques.
Furthermore, only about 30% of interviews conducted are checked for quality. Such spot checks leave a great deal of room for manipulative question asking, incorrect pronunciations, half-hearted prompting and probing leaving you with lukewarm results.
That is not how interviews and research are conducted at Wolf Return. From the first to the last interview, Wolf Return conducts interviews to the highest possible standard to offer you the quality outcome that you can confidently build your business decisions on.
Whether qualitative or quantitative methods or a combination of both: the full range of market research techniques and a combination of different approaches is deployed by Wolf Return, as required by your objective.
The mix and match approach you need with the dependability you want.
